The importance of innovation in outdoor advertising is becoming the primary means of attracting people's attention and ensuring their engagement. Spherical screens, as a new technology, have made a significant impact in this field. These screens provide a whole new level of advertising due to their unique structure covering a convex surface.

What is a spherical screen?

A spherical screen is a flat display mounted on a spherical surface, designed to give every viewpoint around the "point" easy access to every viewer. While typical viewable screens have narrow viewing angles and are either flat or slightly convex on the surface, in this case, every viewer is attracted by the spherical shape. This new-age technology integrates the projection and display of images on a spherical screen using high-end equipment.

Prospects of Spherical Screens in Outdoor Advertising

Visual stimulation - Spherical screens are easily distinguished from other screens due to the spherical shape and functionality of the screen. This is because the content displayed on the spherical screen is not only of high quality, but also presented with a high level of creativity and vitality regardless of the height and area of ​​the flat screen.

Increased Engagement: Since all angles can be viewed simultaneously, spherical displays tend to create an advertising environment conducive to capturing the viewer’s complete attention. Advertisers can use this technology to create interactive, flashy and engaging ad campaigns that people will enjoy, which in turn will increase engagement and impact.

Versatile Content Delivery: Spherical screens can be used for a variety of purposes, including ad displays, promotional videos, art installations and live performances. This flexibility also makes it possible to develop attractive ad creatives that can be easily adapted to a variety of venues and off-the-beaten-path locations.

High Visibility: Spherical screens offer a wraparound view, and the screens can be fully visible from multiple areas, and the screens can be fixed in places where crowds are most likely to gather, such as city centers, shopping malls and central piers. This ensures that the target audience is large enough, so the message will also be effective.

Innovative Branding Opportunities: The shape of the spherical screens offers a variety of opportunities for advertising; not all advertising products are the same, to say the least. Therefore, Beaufort says they can take this technology and come up with creative and effective ads that will make their competitors look mediocre and people won’t forget what they did.

The possibilities of using spherical screens in outdoor advertising are almost endless. This is an important asset because it attracts the audience's attention and improves the effectiveness of advertising. It can be foreseen that as technology advances and spherical displays become more popular, they will become an important carrier for outdoor advertising. The adoption of this innovative technology can help advertisers attract attention and bring substantial changes in the fierce advertising competition.